June 30th, 2009
Making sure that techniques implemented by your SEO provider comply with the Google Guidelines for good acceptable SEO is imperative. Have you read these guidelines? Do you know what is considered good practice, versus what is likely to get your site banned by the big boys? Take a look at the guidelines here:
Just to clarify something though before you spend all day and all night checking your site against these terms of service, remember that I have never come across anybody who has any clear understanding of what is good, bad or indifferent. Although the Google Quality Guidelines clearly state what is acceptable and what is not, there are millions of sites out there that bend or blatantly break these guidelines, and still enjoy great rage rankings.
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Tags: banned, google, guidelines, marketing, seo, tactics
Posted in Quality Practises, Safe Guidelines, google | 2 Comments »
February 3rd, 2009
I have always struggled to understand the hype that surrounds Google’s pageranking system, of course I understand the tool provides a guide as to how Google views a link building campaign, other than that it has no use, or does it?
Before I start work I make a point of surfing the major SEO forums, to see if there have been any major developments, every day I see a multitude of new threads based on page ranking. The other day it dawned on me why there is so much interest in a system that has no relation to SERPS
The vast majority of webmasters, have one aim, that being to build their pageranking so they are able to generate revenue from paid advertisements. Of course there is nothing new with this concept, it’s just becoming too popular, I wonder how many none financial websites are actually being built. I personally believe the trend will continue until Google do away with the little green bar, only then will people focus more on the quality of their websites and less on generating revenue off the back of pageranking
Tags: page ranking, pr
Posted in Uncategorized | 1 Comment »
February 2nd, 2009
Google now have the ability to index spoken words on video, this new development has opened up a whole new spectrum for ecommerce websites in the way they work around the duplicate content penalty. The preferred method at present is for sites to incorporate robots.txt, although this blocking method works well, it defeats the object of having a large spread of items having the ability to rank highly in Google’s natural listings.
Google’s development is welcome news to website owners who now have the option of cataloging all their items on video, like a mini QVC. As long as particular interest is taken with the video transcript it will give uniqueness to each page, which in turn will prevent the use of robots.txt.
So far this method has not been expanded on, however I guess it will not be long before the concept is grasped.
Tags: duplicate content penalty, google, video
Posted in Uncategorized | No Comments »