I have always struggled to understand the hype that surrounds Google’s pageranking system, of course I understand the tool provides a guide as to how Google views a link building campaign, other than that it has no use, or does it?
Before I start work I make a point of surfing the major SEO forums, to see if there have been any major developments, every day I see a multitude of new threads based on page ranking. The other day it dawned on me why there is so much interest in a system that has no relation to SERPS
The vast majority of webmasters, have one aim, that being to build their pageranking so they are able to generate revenue from paid advertisements. Of course there is nothing new with this concept, it’s just becoming too popular, I wonder how many none financial websites are actually being built. I personally believe the trend will continue until Google do away with the little green bar, only then will people focus more on the quality of their websites and less on generating revenue off the back of pageranking
Google now have the ability to index spoken words on video, this new development has opened up a whole new spectrum for ecommerce websites in the way they work around the duplicate content penalty. The preferred method at present is for sites to incorporate robots.txt, although this blocking method works well, it defeats the object of having a large spread of items having the ability to rank highly in Google’s natural listings.